That only started to change with the introduction of the RCS Universal Profile in November 2016, which made it technically possible for RCS conversations to work across different mobile networks.
It was an upgrade over SMS texting, but it wasn’t compatible across different networks or devices. Rich Communication Services is not a new technology, as the first version was released in 2008 - the same year the iPhone 3G was released, and a few years before iMessage even existed. So, is it really Apple’s fault that texting with Android devices is difficult? A Quick Refresher on RCS Google has already partnered with some celebrities and influencers to promote the campaign, including Madelaine Petsch, Vanessa Hudgens, and ATTN, and more ads are likely on the way.
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